Marketing Managment

            Coke made a very bold move when they revamped the idea of Coke Zero with zero sugar.   They began their rebranding by completely changing the design of the bottle and wanted to give it a new light to their individual brand.   Coke saw a huge problem with how society is now beginning to link sugar consumption to obesity and that was a major threat to them so they had to do something and that idea was to make a soda with zero sugar.   This in my opinion was a great idea because they showed that they were able to make a good drink without the sugar in it.   They also decided to change the entire look of the can the drink comes in.   They made it look similar to the old Coke Zero, which I think may be a problem with the consumers.   Firstly it may just confuse consumers.   Some may believe that it is Coke Zero and will not want to buy it because of that and others may think they are gettin...

            It was very interesting to see Apple announce the two phones they will be producing at the same time as each other.    It seems like they are really just trying to compete with themselves by making this move.   I understand they are “different” in some aspect but they both contain exactly what an Iphone has, the touch screen and the easy to use IOS system.               Marketing these two phones to the customers may be difficult because many of the worlds population already has an Iphone and they may not see a point to buy the new ones because they really only added a couple of new things to the phones.   The Iphone X is what I think people will be more intrigued with because Apple added some new features that really may change how people perceive the Iphone.   Two of the top things they have added and have really marketed it a lot w...

Recently there has been a lot of talk about adding different ads to the front of NBA basketball jerseys to help promote a certain brand.   This idea being passed by the NBA caught my attention because I was very interested to see what time of companies would pay to be on an NBA basketball jerseys. I then began to think about the “free marketing” they would be getting by putting their name or logo onto a teams jersey and I then realized how good of an idea it would be for both sides.   I have seen many articles that have been discussing different NBA teams figuring out contracts with companies about how much the branding will cost to the company, and all I have to say is wow.   The amount of money these companies are willing to pay to have their small logo on the jersey is pretty crazy.   For example some Japanese company called Rakuten made a deal for $20 million over three years to be on the front of the Golden State Warriors jerseys.   This began to show th...

Decided to look into the marketing aspects of two different athletics teams from two different sports.   Both of the teams that I looked into play football/futbol, but they are not the same sports.   Football is known all throughout North America has a grueling sport where people hit each other with pads on to score touchdowns and beat the other team.   While futbol is know throughout the entire world, but big in Europe, where teams use their feet to kick around a ball to score it into the opponents goals.   These two sports connect to two different types of people and I thought it would be interesting to see how these teams market themselves to people in their idea fan base.   The two teams I decided to look into were my favorite football team, the New York Giants, and one of my favorite soccer/futbol teams, FC Barcelona.   Lets begin with the New York Giants.   They are a team that really does represent the majority of New York because realistic...