Decided to look into the marketing aspects of two different athletics teams from two different sports.  Both of the teams that I looked into play football/futbol, but they are not the same sports.  Football is known all throughout North America has a grueling sport where people hit each other with pads on to score touchdowns and beat the other team.  While futbol is know throughout the entire world, but big in Europe, where teams use their feet to kick around a ball to score it into the opponents goals. 

These two sports connect to two different types of people and I thought it would be interesting to see how these teams market themselves to people in their idea fan base.  The two teams I decided to look into were my favorite football team, the New York Giants, and one of my favorite soccer/futbol teams, FC Barcelona. 

Lets begin with the New York Giants.  They are a team that really does represent the majority of New York because realistically they are the best team in New York, so I would say they have to market to a much bigger range of people.  But I looked into an interview with the Chief Marketing Officer of the Giants, Mike Stevens, to see what he was looking to do to grab the attention of their fan base and others around the country.  His main point of interest was to get the fans more involved with the team as a whole.  They wanted to gain more support through social media, so he thought it would be a good idea to update the fans and much as possible with the teams day to day events.  He started this idea by building their own HD studio to cross promote their social medias and digital channels.  They also have been trying to connect more with the fans and began focusing more on the view of the tickets they were selling to appeal more to the fans. Even recently through social media app, Snapchat, they have been posting more and more daily practice snapchats to let the fan see what is going on during practice and lets them connect more with the team as a whole.

When looking into the FC Barcelona marketing techniques I expected to be very similar to the New York Giants techniques.  But they were mainly focused on the view of the team and the skills of the overall team to gain the view of fans around the world.  Barcelona wants to soccer to be played skillfully and in an artistic fashion instead of just pure brute strength.  They also saw it as an advantage to have people who fans saw as the face of the sports.  So players like Lionel Messi, and Neymar were perfect examples of what Barcelona was looking for because Messi and Neymar are household names in the soccer industry to being able to connect those to with the team really increases the viewership of the games and social media accounts.

It was very interesting to see how each differed in their marketing techniques.   I tried not to include that many similarities because there were so many I wanted to focus on more of what each individual teams focal point was.  It is very interesting to see how two entirely different sports differed in how they marketed themselves around the social media world.

http://adage.com/article/cmo-interviews/inside-marketing-playbook-york-giants/232792/

https://hbr.org/2015/06/what-makes-fc-barcelona-such-a-successful-business