Marketing Managment

            Coke made a very bold move when they revamped the idea of Coke Zero with zero sugar.   They began their rebranding by completely changing the design of the bottle and wanted to give it a new light to their individual brand.   Coke saw a huge problem with how society is now beginning to link sugar consumption to obesity and that was a major threat to them so they had to do something and that idea was to make a soda with zero sugar.   This in my opinion was a great idea because they showed that they were able to make a good drink without the sugar in it.   They also decided to change the entire look of the can the drink comes in.   They made it look similar to the old Coke Zero, which I think may be a problem with the consumers.   Firstly it may just confuse consumers.   Some may believe that it is Coke Zero and will not want to buy it because of that and others may think they are gettin...

            It was very interesting to see Apple announce the two phones they will be producing at the same time as each other.    It seems like they are really just trying to compete with themselves by making this move.   I understand they are “different” in some aspect but they both contain exactly what an Iphone has, the touch screen and the easy to use IOS system.               Marketing these two phones to the customers may be difficult because many of the worlds population already has an Iphone and they may not see a point to buy the new ones because they really only added a couple of new things to the phones.   The Iphone X is what I think people will be more intrigued with because Apple added some new features that really may change how people perceive the Iphone.   Two of the top things they have added and have really marketed it a lot w...