Apples new Iphone

            It was very interesting to see Apple announce the two phones they will be producing at the same time as each other.   It seems like they are really just trying to compete with themselves by making this move.  I understand they are “different” in some aspect but they both contain exactly what an Iphone has, the touch screen and the easy to use IOS system. 

            Marketing these two phones to the customers may be difficult because many of the worlds population already has an Iphone and they may not see a point to buy the new ones because they really only added a couple of new things to the phones.  The Iphone X is what I think people will be more intrigued with because Apple added some new features that really may change how people perceive the Iphone.  Two of the top things they have added and have really marketed it a lot was the bigger screen, that has gotten rid of the home button, and the facial recognition system that is supposed to make your phone very hard to get broken into.  So marketers think the Iphone X has a “snob” appeal because of the outrageous $999 for the phone.  But Apple is really just trying to let the fans to all the hyping and marketing for them.  Almost every time a new Iphone is out for sale every Apple store around the country has lines that are outrageous just to be one of the first people to have the next generation Iphone.  Apple is really into trying to have their customers spread everything by word of mouth so they really do not spend much money on commercials so that is why you may not see many Apple commercials when you are sitting around watching TV.

            It is very interesting to see how Apple just leaves it really to the consumers.  They much really believe in their brand loyalty because not many other companies would have the balls to allow their buyers to spread news about their own products.  I do like this idea however, it really gives a more personal feel to Apple and their consumers because you would rather here information about a certain product from a friend or family member instead of reading an article or watching a video of a stranger talking about the product.  This brings more trust to the consumers to have more trust in the companies. 

            But I still do not understand the idea of releasing two different phones at the same time.  I get the point that one is more affordable then the other, but really they are just selling a less advanced phone to the people who have almost the same phone in their pocket and just want them to feel the need to say that they have the new Iphone 8.  Apple is really good at building brand loyalty because they have the trust of the consumers.  It is proven by the fact that every time they release a new phone millions of people around the world are willing to pay the money to be one of the first people to own the Iphone

Apple's iPhone X Marketing Strategy. (2017, October 08). Retrieved October 08, 2017, from https://www.valuewalk.com/2017/10/iphone-x-pricing-strategy/